Starter Activation at Seattle Seahawks Lumen Field
10/10
On game day for the sold-out Seattle Seahawks vs. San Francisco 49ers matchup, Starter took over the Seahawks Pro Shop at Lumen Field, creating an immersive fan experience. The activation featured an exclusive collection of Starter merchandise, a dedicated Starter hat wall, branded signage, and a 360-degree camera station where fans could capture memorable game day moments. Sales spiked as fans eagerly embraced the Starter lineup, and visits from the Seahawks mascot, cheerleaders, and Seahawks alumni added to the excitement, making it a must-see experience for everyone in attendance.
Starter Activation at Atlanta Braves Thread’s Clubhouse Store at Truist Park
9/14
Starter delivered an unforgettable experience at Truist Park for the Braves-Dodgers series, bringing together sports, apparel, and hip-hop. Our team hosted an in-store activation at the Threads store in Braves Clubhouse, with a store takeover featuring exclusive Starter products. The event included a live discussion and meet-and-greet with Jermaine Dupri, who shared his personal connection to Starter and spoke about the brand’s cultural impact. Fans had the opportunity to shop exclusive Starter merchandise, with the excitement around Jermaine’s presence and his Starter stories driving sales.
After the Threads takeover, Jermaine took the field in a Starter jacket to make the “play ball” announcement before a sold-out crowd of over 41,000 fans, declaring, “ATL, let’s play ball!” This powerful moment brought everything full circle, capturing the synergy of sports, apparel, and hip-hop with Starter at the forefront.
New York Giants Mark
a Century of Gridiron Greatness
9/6 – 9/8
On September 6, Giants fans gathered at MetLife Stadium for the unforgettable Giants Fan Fest X Starter Activation, celebrating 100 years of Giants football. The event featured on-site retail sales of exclusive Starter 1925 and 100th Anniversary merchandise, with fans eagerly grabbing these limited-edition items. Giants players made special appearances and signings, adding to the excitement. Attendees who spent $100 or more were treated to a FREE limited edition custom airbrushed graffiti t-shirt. With music by DJ Citi, interactive experiences like the Insta Wall and 360 camera, and plenty of games, giveaways, and social content from influencers, it was a day to remember for fans and the team alike.
New York Giants Mark a Century of Gridiron Greatness
Fall 2024
Release of Limited Edition Starter 1925 Lifestyle Apparel Collection To Celebrate Giants 100th Season
On site retail activations, 100th Season Player Appearances, Local Promotions, Social Content, Promotions
NFL Draft 24
Starter & Ty Mopkins Kick Off Celebration
April 25 – 27
Starter Partnered with District 78 during there 2024 NFL Draft
Player Appearances, Radio Remotes, On site Activations, Local Promotion & Giveaways, Social Content
New York Giants 100th Season Celebration
Starter x NHL & Stadium Series
2/17 – 2/18
Collaboration with the NHL on Stadium Series and Black Ice collection
Starter Pop Up
Record-Setting Starter x NHL Black Ice and Stadium Series Sales
STARTER x HANG TIME X NBA ALL-STAR ACTIVATION
2/14 – 2/18
Starter and Hang Time have transformed the retail experience into a slam dunk celebration for the NBA All-Star festivities. The heartbeat of Indianapolis pulsed through the store as Starter and Hangtime provided an unforgettable All-Star weekend for customers and fans alike complete with exclusive product, live music, celebrity appearances and signings with Jalen Rose and Boosie, influencer appearances, giveaways and more.
Super Bowl LVIII NFL Experience Store / NFL Store at Caesars / GLAAD & Lids Activation
2/5 – 2/11
Raised awareness, drove sales & created brand buzz of the Starter x MSX collab.
Starter Mural Wall Fan Photo Experience, Live Radio Remotes & On Air DJ Interviews.
Record-setting number of fans with 400,000 attending the Super Bowl Experience at Mandalay Bay.
Over 6M impressions and 2M new social followers.
Starter x MSX Collab Window Activation and Fan Photo Experience.
Guests played the Starter Touchdown Toss for a Chance to Win a Custom Embroidered Starter NFL Glaad hoodie.SB58
Press Events with Celebrity & Social Engagement with Warren Moon and Wu Tang Clan’s Method Man.
Influencers/ DJs / radio media unboxings posted to social media.
NHL NYC Store Activation
11 – 29
Created awareness and brand buzz, built excitement, and generated holiday foot traffic to the NHL Store while promoting the Starter “Black Ice” collection. Reinforced association between NHL and Starter underscored by the transformation of sports culture into fan culture into pop culture. “Where It All Began” Fan Fest Party with Celebrities. Live Q& A with Carl Banks & P.K. Subban. Supported with In-Store Signage Takeover, VIP Giveaways, and Celebrity Gifting.
NY GIANTS COLLAB
12/11
Starter had a major presence this 2023 season with the NYG while amplifying new product launches and overall Starter brand.
Season Long Influencer Gifting
With access to the Giants Lounge, for every Giants home game Starter was able to outfit some of the biggest names in sports, and entertainment.
Influencers during the 2023 season included:
Fat Joe, DJ Envy, Michael Rainey Jr., Tiffany Haddish, Walker Hayes, Rakim, Maino, Meliii, Jazzy, Jason Biggs, Fivio Foreign
NYC Lights Collection
Starter launched their newest, limited edition “NYC Lights” apparel collection with Giants Legends both past and present. The collection complemented the Giants Legacy Games platform and included a classic t-shirt, hoodie, and the iconic Satin.
The apparel was available for sale online at the official Giants shop and in the Team Shop for the 12/11 Legacy-themed game.
The collection was promoted and supported across multiple Giants channels, featuring a recreation of the iconic ‘Bad Fellas’ shoot.
NFL x Camp Flog Gnaw Event Activation
11/11 – 11/12
After four years, Tyler, the Creator‘s Camp Flog Gnaw made its highly anticipated return to Dodger Stadium.
When fans weren’t watching their favorite artists, they could enjoy the endless immersive experiences between games, rides, and on-site activations with the NFL and Starter where they could win a Starter x NFL x CFG personalized embroidered coaches jacket.
By nightfall, the rainbow-colored lights that outlined the amusement rides, bled into the twinkling L.A. city skyline.
The Flog and Gnaw Stages showcased up-and-coming artists like Ice Spice, D4vd, and Teezo Touchdown.
While the Camp Stage featured industry icons including Turnstile, Tyler, the Creator, The Hillbillies, SZA, and more.
MLB NYC Store Takeover Activation
7/25
Created awareness and brand buzz, and generated foot traffic to the MLB NYC Flagship Store while promoting the return of the Starter Limited Edition “Bronx Bubble”.
Reinforced association between MLB & Starter underscored by the transformation of sports culture into fan culture into pop culture.
Starter and MLB Celebrated 50 Years of Hip Hop with Hot 97s DJ FUNK FLEX and 3x Grammy Nominated Platinum Artist JADAKISS who performed live during the event.
Live Q&A with Carl Banks & Jadakiss.
Supported with In-Store Signage Takeover, VIP Giveaways, and Celebrity Gifting.
In the Community
Starter will continue to build a loyal and engaged community of followers across platforms creating hype around current product and new product launches and generate conversation by developing culturally relevant programming that connects with our audience.
STARTER x Gold Meets Golden x Apple TV+
“THE OSCARS”
Starter x Gold Meets Golden Event in LA for the Oscars held Sat, March 9th
Starter event was held alongside Apple TV
NFL Draft – Rally House
4/26 – 4/29
Starter Partnered with Rally House and Jack Stack BBQ during the 2023 NFL Draft.
Player Appearances, In-Store Radio Remotes, On-Site Activations.
Local Promotions and Giveaway.
Jack Stack Tailgate with KC Chiefs #1 Draft Pick Felix Anudike-Uzomah and Trent McDuffie had 100s of fans waiting in line for autographs.
Super Bowl 57 Collab
2/5 – 2/12
Raised awareness, drove sales & created brand buzz for the Starter MSX collab.
Starter Mural Wall Fan Photo Experience, Live Radio Remotes & On Air DJ Interviews.
Record-setting number of fans with 300,000 attending the Super Bowl Experience at the Convention Center.
Interactive Starter Museum with host Carl Banks, Actor Anthony Anderson, NFL’s Warren Moon & Thibodeaux.
Over 3M impressions and 950k new social followers.
Through our comprehensive marketing approach spanning digital, social, and PR channels, we’ve driven an impressive.
Starter’s marketing efforts have translated to the sales success of our retail partners.
DEMOGRAPHICS: BY CHANNEL
Audience by Age
Audience by Gender
Audience by Age
Audience by Gender
Here’s to the journey ahead, where every stitch tells a story, and every partnership is a step towards greatness.choiceness.distinction.excellence.first-rateness.perfection.preeminence.primeness.superbness.
This is Starter, and the best is yet to come.